AI and Agentic Capabilities for Service Experience Innovation and Brand Equity

Program Details

AI and Agentic Capabilities for Service Experience Innovation and Brand Equity

Artificial Intelligence in Customer Experience and Innovation

Participants will learn to apply proven frameworks to create, manage, and measure exceptional experiences across digital, physical, and social channels. You’ll discover how AI-driven services can enhance brand equity, improve customer engagement, and unlock new sources of value. Whether you’re looking to refine current practices or lead the next wave of digital and CX innovation, this course provides a powerful foundation for advancing customer-centricity and AI-driven organisation.

Learning Outcomes

Benefits for Individuals

Advance Your Career
Master Proven Frameworks
Strengthen Strategic Thinking
Apply AI to Real-World CX Challenges
Learn from Global Best Practices

Benefits for Organizations

Drive Competitive Advantage
Enhance Customer Loyalty, Engagement and Brnad Equity
Accelerate Innovation
Improve Decision-Making
Build Organisational Capability
Future AI Proof Your Business

Target audience

Corporate Leaders

Innovation, Strategy, Digital, Marketing, Customer Experience, Operations, Customer Service teams, UX designers, or researchers, Business development managers, C-suite executives

Government Professionals

Public Service, Digital Transformation, AI/Tech, Strategy , Operations, Marketing, Customer Service Departments

Tech and Innovation Teams

AI Specialists, Data Analysts, Digital Product Managers, CX and marketing specialist , Entrepreneurs

Target Competences

Applying research backed methods from the University of Cambridge to real world CX challenges

Bridging academic insight with practical execution for measurable business outcomes

Designing CX strategies rooted in both innovation and operational excellence

Leading service and customer experience innovation in digital and AI driven environments

Leveraging over a decade of applied research and industry collaboration from the Cambridge Service Alliance

Our Partner

certified by Cambridge Service Alliance

Global Research and Engagement

Cambridge Service Alliance is a global research and engagement partnership between the University of Cambridge and industry leaders. It helps organizations improve service performance and innovation through cutting-edge research, executive education, and practical insights.

Course Curriculum

AI and Agentic Capabilities for Service Experience Innovation and Brand Equity

3 Modules

15% OFF

Advanced level

Program Details