Certified Digital Marketing Professional

Program Details

Certified Digital Marketing Professional

Designing High-Impact Digital Strategies for Measurable Growth

This 3-day intensive program provides a practical, end-to-end view of digital marketing. Participants learn how to plan and execute campaigns across key channels including content, social media, SEO, Google Ads, YouTube, email, and web analytics. Throughout the program, they apply tools, templates, and frameworks aligned with the DMI Pro syllabus to design and optimise a digital strategy for their own organisation or brand.

Learning Outcomes

Benefits to the Individual

Gains a strong, practical foundation across the entire digital marketing spectrum.
Builds hands-on skills in SEO, Google Ads, social media, content creation, email marketing, and analytics.
Increases confidence in planning and executing multi-channel digital campaigns.
Learns how to interpret digital data and translate insights into results.
Receives ready-to-use templates, checklists, and frameworks for real-world application.
Enhances professional credibility and career opportunities in digital marketing roles.
Strengthens strategic thinking through campaign planning and KPI mapping.
Gains preparation and clarity for successfully attempting the CDMP certification exam.

Benefits to the Organization

Strengthens the organisation’s digital marketing capability with globally aligned practices.
Improves ROI by enhancing campaign performance across social, search, content, and paid media.
Enables data-driven decision making through structured analytics and KPI frameworks.
Enhances brand visibility, engagement, and lead generation across digital platforms.
Builds internal skill sets, reducing dependency on external agencies for core digital activities.
Ensures consistency in messaging and content across all digital channels.
Supports organisational growth by enabling targeted, measurable, and scalable digital campaigns.
Equips teams with modern tools to stay competitive in a digital-first environment.

Target Competences

Apply on-page and off-page SEO techniques to improve organic visibility

Build a simple digital marketing strategy with objectives, KPIs, budgets, and action plans

Build and optimize social media campaigns using platform algorithms and targeting options

Design and run email marketing and basic marketing automation workflows

Develop, schedule, and repurpose content for multiple digital platforms

Explain core digital marketing concepts, channels, and customer journeys

Interpret Google Analytics reports and dashboards to improve campaign performance

Set up and manage Google Ads search, display, and YouTube video campaigns

Our Partner

certified by KGC

Professional Development Organization

KGC (Knowledge Group) provides training, certifications, and skill-building programs across multiple industries. It helps individuals and organizations enhance expertise, achieve career growth, and stay competitive in today’s evolving business environment.

Course Curriculum

Program Modules

Digital Marketing Introduction and Customer Journey

Content Marketing Concepts and Strategy

Content Creation, Curation and Distribution

Social Media Marketing Fundamentals

Social Media Campaigns and Advertising

SEO Fundamentals

SEO Content Planning and Measurement

Google Ads – Paid Search Essentials

Display and Video Advertising (GDN and YouTube)

Website Optimization and UX Basics

Email Marketing and Automation

Web Analytics and Google Analytics

Digital Marketing Strategy and KPIs

Integrated Campaign Planning Workshop

Course Curriculum

Certified Digital Marketing Professional

14 Modules

15% OFF

Advanced level

Program Details