Public Relations Practice and Crisis Communication

Program Details

Public Relations Practice and Crisis Communications

Building Strategic Communication Excellence and Reputation Leadership

Understand the principles, ethics, and foundations of effective public relations practice
Develop and implement strategic PR campaigns aligned to organizational objectives
Build and manage strong media and stakeholder relationships
Strengthen crisis communication and brand reputation management capabilities
Utilize digital platforms and analytics to enhance PR engagement and impact

Learning Outcomes

Develop Strategic Public Relations Capability

Understand the principles, ethics, and foundations of public relations practice
Develop and implement strategic PR campaigns aligned to organizational goals

Enhance Communication, Media & Reputation Impact

Build and manage effective media and stakeholder relationships
Strengthen crisis communication and brand reputation management
Utilize digital platforms and analytics to measure PR effectiveness

Target audience

Business Leaders & Managers

Enhance stakeholder communication, brand reputation, and crisis management impact.

Emerging PR Professionals

Build strong foundations in public relations principles, ethics, and communication practices.

Entrepreneurs & Brand Owners

Develop practical PR skills to promote brands, manage public image, and engage audiences effectively.

Emerging PR Professionals

Strengthen strategic PR capabilities, media engagement, and campaign effectiveness.

Target Competences

Crisis Communication & Reputation Management

Plan and deliver effective communication responses to protect and enhance brand reputation during critical situations.

Digital PR & Analytics Application

Leverage digital platforms and analytics tools to amplify PR efforts and measure engagement and impact.

Media & Stakeholder Relations Management

Build, manage, and sustain productive relationships with media professionals and key stakeholders.

Strategic PR Campaign Development

Design and implement structured PR campaigns aligned to organizational objectives and stakeholder expectations.

Our Partner

certified by KGC

Professional Development Organization

KGC (Knowledge Group) provides training, certifications, and skill-building programs across multiple industries. It helps individuals and organizations enhance expertise, achieve career growth, and stay competitive in today’s evolving business environment.

Public Relations Practice and Crisis Communication

6 Modules

15% OFF

Advanced level

Program Details