Strategic Selling to Key Clients

Program Details

Strategic Selling to Key Clients

Driving Revenue Growth Through Structured Account Strategy and Value-Based Selling

This programme equips sales professionals and account managers with the strategic skills, tools, and frameworks required to manage and grow high-value clients effectively. It focuses on identifying and qualifying key clients, developing structured account strategies, building long-term partnerships, and maximising account profitability. Participants will learn how to transition from transactional selling to a consultative, value-driven approach aligned with organisational and client strategies.

Learning Outcomes

Benefits to the Company

Increased revenue and profitability from key clients
Improved client retention and long-term partnerships
Stronger alignment between sales strategy and business objectives
Enhanced forecasting and account visibility
More consistent and structured strategic selling practices
Improved competitive positioning through deeper client insight

Benefits to the Individual

Stronger strategic selling and account management capability
Improved confidence in managing senior client stakeholders
Practical tools for planning and growing key accounts
Enhanced career prospects in sales and account leadership roles
Greater ability to create value-based client solutions

Target audience

Business Development Managers

Client Relationship Managers

Key and Strategic Account Managers

Professionals moving from transactional sales to strategic client management roles

Sales Managers and Sales Leaders

Senior Sales Executives handling major accounts

Target Competences

Analyse account profitability and cost-to-serve

Apply consultative and value-based selling techniques

Build and manage long-term client relationships

Develop structured strategic account plans

Identify and qualify strategic and key clients

Identify growth opportunities within existing accounts

Map and influence key client stakeholders

Measure and manage account performance using KPIs and balanced metrics

Our Partner

certified by KGC

Professional Development Organization

KGC (Knowledge Group) provides training, certifications, and skill-building programs across multiple industries. It helps individuals and organizations enhance expertise, achieve career growth, and stay competitive in today’s evolving business environment.

Strategic Selling to Key Clients

3 Live Sessions

15% OFF

Advanced level

Program Details