Sinan Aral
Global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist
The Metaverse Program
Industries Reimagined
Give your teams an advanced understanding of the metaverse. Build the knowledge required to explore new opportunities in this area, and to develop a metaverse strategy for your organization.
Learning outcomes
Your groundwork – navigating the ethics of the metaverse
Virtual worlds – understanding the challenges and threats you face
Understanding virtual assets and how to create, grow and maintain them
Identifying and monetizing key areas for virtual world transitions
Metaverse-based brand building and growing your organizational brand equity
Your metaverse business – creating a successful and sustainable metaverse presence
Who should attend?
Organizational leaders, entrepreneurs, executives, investors and professionals who want a metaverse education to build and grow a digital brand in the metaverse ecosystem.
WORLD-LEADING THINKER
Martin Lindstrom
Martin Lindstrom is a TIME 100 honoree, an advisor to Fortune Top 500 brands and has featured in Thinkers50’s global ranking of management thinkers. A New York Times best-selling author, Martin has written for Fast Company and Harvard Business Review and is a columnist for the Financial Times and Management Today
- Access via mobile and desktop
- Interactive learning
- 6 modules over 6 weeks
- Certificate on completion
- 1 year’s full-time access
customize the program for your organization
Enhance your understanding with
insights from industry leaders
Wayne Jonas
Expert in integrative health and health care delivery
Michael Schrage
Research fellow with the MIT Sloan School of Management's Initiative on the Digital Economy
Rob Nail
Aspiring FutureMaker, Think Tanker, Dream Engineer, and Associate Founder & Former CEO Singularity University
Louis Rosenberg
American engineer, researcher, inventor, and entrepreneur. Over 300 patents in AR, VR and AI
Eric Pullier
Technology and Software Entrepreneur; Inventor of the Smart NFT, and the CEO and founder of Vatom
Olivier Moingeon
Top 100 Business Innovators 2022; Co-founder and chief customer officer | Exclusible
Nita A Farahny
Professor and Scholar on the remifications of new technology on society, law and ethics
Skip Rizzo
Psychologist Skip Rizzo conducts research on the design, development and evaluation of virtual reality (VR) systems in clinical assessments.
49
Video lectures
48
Interviews
6
Assignments
51
Discussions
30
Learner Engagement Activities
1
Capstone Project
Humans have always dreamt of virtual worlds through art and imagination. We begin this program with the concept that we are already living in alternative worlds, we just don’t think of it in that way.
What do you know about the metaverse and how it works? You will learn how to interact in the metaverse and understand common misconceptions and truths, and discover how the metaverse may evolve over the next decade.
Immersive technology takes humans into a world with different behavioral norms. How should your digital brand engage ethically with powerful metaverse technologies? You will discover more about the resulting changes in human behavior, and how to mitigate negative ramifications and consequences.
The process of creating, growing, monetizing and maintaining virtual assets will underpin your metaverse business skills. This module introduces strategies you can apply for creating virtual real estate, cities, countries and worlds.
How can consumers stay true to themselves with constant opportunities for radical newness? Explore the next generation of brand building and how you can effectively manage undiscovered brand equity exchange, virtual and physical.
Leaders must determine what role they want to play and how to prepare for it. In this final module, we will explore a three-step model you can apply to plan and successfully implement your presence in the metaverse.
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