Martin Lindstrom

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Martin Lindstrom

Martin Lindstrom is a TIME 100 honoree, an advisor to Fortune Top 500 brands and has featured in Thinkers50’s global ranking of management thinkers. A New York Times best-selling author, Martin has written for Fast Company and Harvard Business Review and is a columnist for the Financial Times and Management Today

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The Metaverse Program | Industries Reimagined

Give your teams an advanced understanding of the metaverse. Build the knowledge required to explore new opportunities in this area, and to develop a metaverse strategy for your organization.

Mark Lindstrom's Books

Buyology: Truth and Lies About Why We Buy

Why do we buy the products we do? Martin reveals the findings of a three-year neuromarketing study on over 2,000 people who were fed a diet of adverts, logos and products and explores the role of our subconscious and senses in steering buying decisions.

Small Data: The Tiny Clues that Uncover Huge Trends

How do 2,000 consumers in 77+ countries live while at home? Martin gathered the ‘small data’ to discover what it takes to create a product that consumers want and reveals how organizational strategies have been shaped by this experiment. A New York Times best seller.

The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS

Corporate politics and excessive bureaucracy harm organizational culture and performance, preventing a focus on what is important: the customer or consumer. The solution? Common sense. Martin guides organizations in how to find and leverage it.

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Feature Blog

How Executive Coaching Can Improve Your Business

Gone are the days when coaching was viewed as ‘asking for help’ and was therefore somewhat stigmatised by leaders who didn’t want to be considered weak or incapable.